Bascara Hospitality Launches as Indonesia's Home-Grown Hospitality Management Company
New operator built on Samsara Ubud's back-to-back Michelin Key recognition brings international discipline and Indonesian soul to a growing portfolio of distinctive properties
Bali, Indonesia · 1 November 2026
For Immediate Release
BALI, Indonesia — 1 November 2026 — Bascara Hospitality today announced its official launch as Indonesia's own, home-grown hospitality management company — built on the track record established at Samsara Ubud, a back-to-back Michelin Key honoree in 2025 and 2026.
Named for the Sanskrit word Bhaskara, meaning "light" or "the sun," Bascara Hospitality was founded to carry forward the operating discipline that took a single pandemic-era property to two consecutive years as a Michelin Key holder — and to extend it across a growing portfolio of distinctive Indonesian properties.
“This launch isn't about a new name — it's about proving that what we built at Samsara Ubud wasn't luck. A Michelin Key two years running came from a team that refused to let a hard year define us. Bascara Hospitality exists to carry that same standard to every property we're trusted with. We still have everything to prove, and that's exactly how we want it.”
The company positions itself at the luxury end of the market — proof, it says, that a home-grown operator can meet, and exceed, the standard set by international hotel chains, without losing what makes a property distinctly Indonesian. Bascara Hospitality operates on a flexible brand model, managing properties either under their own identity or under the Samsara Collection brand, and offers owners a fee structure benchmarked against major international operators, with no separate brand-royalty layer.
A Proven Portfolio, a Growing Pipeline
Bascara Hospitality currently manages:
Samsara Ubud — a 17-pool-villa flagship in Ubud, Bali, established 2017; Michelin Key recognition in 2025 and 2026; TripAdvisor Travellers' Choice 2026 and Top 25 Boutique Hotels in Asia 2024.
Samsara Samudra — a 42-metre phinisi liveaboard, 6 cabins, up to 12 guests, cruising Komodo, the Spice Islands and Raja Ampat; Robb Report Indonesia's 2024 Best Luxury Yacht.
Looking ahead, the company's growth pipeline includes a second phinisi liveaboard and a 22-hectare beachfront resort in Sumba.
“I didn't set out to build a management company — I set out to build one property we could be proud of. Bascara Hospitality is what happens when that discipline outgrows a single address. We're not chasing the biggest name in Indonesian hospitality. We're chasing the most trusted one.”
Leadership
Bascara Hospitality is led by a five-person team, all shareholders in the company: Bayu Sarwono (Chairman), Paulus “Poly” Tuasuun (Chief Executive Officer), I.G.N. Wiadnyana (Director of Finance), Febi Mahardinata (Director of Revenue & Marketing), and Iwan Sutrisno (Corporate Executive Chef).
About Bascara Hospitality
Bascara Hospitality is Indonesia's home-grown hospitality management company, formed in 2026 from the track record built at Samsara Ubud, a two-time Michelin Key honoree. The company manages a growing portfolio of distinctive properties across Indonesia, offering both operational excellence and Indonesian soul — kemewahan yang tenang, jiwa Indonesia (quiet luxury, Indonesian soul).
BALI, Indonesia — 1 November 2026 — Bascara Hospitality hari ini mengumumkan peluncuran resminya sebagai perusahaan manajemen hospitality asli Indonesia — dibangun di atas rekam jejak yang dibentuk di Samsara Ubud, peraih Michelin Key dua tahun berturut-turut pada 2025 dan 2026.
Diambil dari kata Sanskerta Bhaskara, yang berarti “cahaya” atau “matahari,” Bascara Hospitality didirikan untuk melanjutkan disiplin operasional yang membawa satu properti di masa pandemi meraih Michelin Key dua tahun berturut-turut — dan memperluasnya ke portofolio properti-properti khas Indonesia yang terus bertumbuh.
“Peluncuran ini bukan sekadar soal nama baru — ini soal membuktikan bahwa apa yang kami bangun di Samsara Ubud bukan kebetulan. Michelin Key dua tahun berturut-turut lahir dari tim yang menolak membiarkan satu tahun yang berat mendefinisikan kami. Bascara Hospitality hadir untuk membawa standar yang sama ke setiap properti yang mempercayakan diri kepada kami. Kami masih punya banyak hal untuk dibuktikan, dan memang begitu seharusnya.”
Perusahaan memposisikan diri di segmen luxury — bukti, menurut perusahaan, bahwa operator asli Indonesia mampu memenuhi, bahkan melampaui, standar yang ditetapkan oleh rantai hotel internasional, tanpa kehilangan jati diri Indonesia yang khas pada setiap properti. Bascara Hospitality menerapkan model merek yang fleksibel, mengelola properti baik di bawah identitasnya sendiri maupun di bawah merek Samsara Collection, serta menawarkan kepada pemilik properti struktur biaya yang mengacu pada standar operator internasional besar, tanpa lapisan biaya royalti merek terpisah.
Portofolio yang Terbukti, Jalur Pertumbuhan yang Berkembang
Saat ini, Bascara Hospitality mengelola:
Samsara Ubud — properti unggulan dengan 17 vila berkolam renang di Ubud, Bali, berdiri sejak 2017; meraih Michelin Key pada 2025 dan 2026; TripAdvisor Travellers' Choice 2026 serta Top 25 Boutique Hotels in Asia 2024.
Samsara Samudra — kapal phinisi liveaboard sepanjang 42 meter, 6 kabin, hingga 12 tamu, berlayar di Komodo, Kepulauan Rempah, dan Raja Ampat; peraih Best Luxury Yacht Robb Report Indonesia 2024.
Ke depan, jalur pertumbuhan perusahaan mencakup phinisi kedua dan resor seluas 22 hektare di kawasan pesisir Sumba.
“Saya tidak memulai ini dengan niat membangun perusahaan manajemen — saya hanya ingin membangun satu properti yang bisa kami banggakan. Bascara Hospitality adalah hasil dari disiplin itu yang tumbuh melampaui satu alamat. Kami tidak mengejar status sebagai nama terbesar dalam hospitality Indonesia. Kami mengejar status sebagai yang paling dipercaya.”
Kepemimpinan
Bascara Hospitality dipimpin oleh tim beranggotakan lima orang, seluruhnya merupakan pemegang saham perusahaan: Bayu Sarwono (Chairman), Paulus “Poly” Tuasuun (Chief Executive Officer), I.G.N. Wiadnyana (Director of Finance), Febi Mahardinata (Director of Revenue & Marketing), dan Iwan Sutrisno (Corporate Executive Chef).
Tentang Bascara Hospitality
Bascara Hospitality adalah perusahaan manajemen hospitality asli Indonesia, didirikan pada 2026 berdasarkan rekam jejak yang dibangun di Samsara Ubud, peraih Michelin Key dua tahun berturut-turut. Perusahaan mengelola portofolio properti khas Indonesia yang terus bertumbuh, menghadirkan keunggulan operasional sekaligus jiwa Indonesia — kemewahan yang tenang, jiwa Indonesia.
