Bascara Hospitality

Quiet luxury,
Indonesian soul.

Kemewahan yang tenang, jiwa Indonesia.

Bascara Hospitality is a finance-led luxury hospitality operator in Indonesia — a seasoned hospitality and finance team running boutique resorts and liveaboards from Bali outward, built on the Sanskrit word Bhaskara, meaning light.

Learn About Bascara
2
Properties in operation
3
Properties in the pipeline
Flexible
Operate under our brand or yours
Recognition
Samsara Ubud — MICHELIN Key 2025 & 2026 Samsara Ubud — TripAdvisor Travellers' Choice 2026 & Top 25 Boutique Hotels in Asia 2024 Samsara Samudra — Robb Report Indonesia 2024, Best Luxury Yacht
Who We Are

Named for light — built for the long term.

"Bascara" takes its name from the Sanskrit Bhaskara, meaning light. It's a fitting name for an operator that took shape inside a working resort rather than a boardroom: Bascara Hospitality is backed by a seasoned team spanning hospitality operations, finance, and marine services, with a track record already proven at Samsara Ubud and Samsara Samudra.

Q

Quality

Every guest touchpoint held to a standard worth the rate we charge for it.

I

Integrity

Transparent reporting and straight dealing with owners, guests, and staff alike.

I

Innovation

Revenue management and guest experience that move with the market, not behind it.

S

Sustainability

Operating decisions made with the land, the community, and the long hold in mind.

T

Transformation

Turning underperforming or unopened properties into properties worth talking about.

What We Do Differently

Five reasons owners choose Bascara.

Proven Track Record & Extended Networks

A leadership team that has already taken a property from pandemic-era restructuring to back-to-back Michelin Key recognition in 2025 and 2026.

Commitment to Quality

Institutional reporting, revenue management, and financial rigor from a seasoned operating team.

Personalized Service

Every mandate handled directly by the leadership team — no layer of remote brand-standard bureaucracy.

Innovative Minds

Data-driven revenue management and digital-first distribution from day one.

Local-Born Global Mindset

Indonesian hospitality instincts, benchmarked against international full-service operator standards.

What It Means for You

Less to carry, more to own.

A lighter load

Staffing, operations, and day-to-day guest matters are ours to run.

One accountable owner contact

A single senior point of contact, from opening through stabilised operations.

Owner reporting you can rely on

Monthly financials and annual budgets to institutional standard.

Involvement on your terms

As hands-on or hands-off as you choose, with clear approval rights.

Terms shaped to the property

A framework we adapt to your asset, rather than a one-size contract.

Turnaround

Samsara Ubud was restructured through the pandemic and went on to hold a MICHELIN Key in both 2025 and 2026.

Launch

Samsara Samudra launched in 2022 and was named Best Luxury Yacht by Robb Report Indonesia in 2024.

Portfolio & Pipeline

Existing portfolio.

Two live properties, operating today under Bascara's hospitality and finance discipline.

Flagship
Ubud, Bali

Samsara Ubud

17 pool villas · est. 2017 · "Disconnect to Reconnect"

A boutique wellness resort that restructured through the pandemic to become one of Indonesia's inaugural Michelin Key recipients — and has now held the recognition two years running.

MICHELIN Key · 2025 & 2026 TripAdvisor Travellers' Choice 2026 TripAdvisor Top 25 Boutique Hotels in Asia 2024 5.0 on TripAdvisor from 1,600+ reviews · #1 of 4 hotels in Kelusa
Liveaboard

Samsara Samudra

42m phinisi · 6 cabins · up to 12 guests · launched 2022

A luxury phinisi liveaboard cruising Komodo, the Spice Islands, and Raja Ampat.

Robb Report Indonesia 2024 · Best Luxury Yacht

Pipeline.

Mandates in active discussion.

New build · launching 2027

Samsara Samudra II

40m phinisi · 4 cabins · VVIP-compliant

A second liveaboard extending the Samsara Samudra experience.

Sumba Island, NTT

Sumba Beachfront Resort

22-hectare beachfront

A 22-hectare beachfront resort opportunity on Sumba Island.

Rote Island, NTT

Rote Island Resort

Private-island resort concept

An emerging private-island opportunity in one of eastern Indonesia's most understated destinations.

Scope of Services

What a Bascara mandate covers.

Full operational management under our brand or yours, benchmarked against international full-service operator terms — a base and incentive fee structure, a reasonably long term with renewal options, no separate brand-royalty layer.

Pre-Opening & Technical Services

Design review, systems selection, and pre-opening budgeting before a single guest arrives.

Revenue Management & Distribution

Rate strategy, OTA and channel management, and demand forecasting.

Sales & Marketing

Brand positioning, digital marketing, and direct booking growth.

Financial Management & Reporting

Monthly financials, annual budgets, and owner reporting to institutional standard.

HR & Training

Recruitment, SOPs, and service-standard training for the on-property team.

Owner Relations & Asset Optimization

A single point of accountability for the owner, from opening through stabilized operations.

Operating Model

Your brand, or ours. Your choice.

Every property is different, so the brand question is one we settle with you rather than impose. There are two routes, and we will talk through which fits yours.

Option one

Under the Bascara & Samsara brand

Your property joins our collection and benefits from our reputation, recognition, and guest following. This route is by invitation and subject to brand-fit, design, and service-standard requirements, which we agree with you before any commitment.

Option two

White-label, under your brand

You keep your own identity, guest standards, and strategy. We run the operation behind it: people, finance, compliance, revenue, and the day-to-day guest experience. It works for independent brands and for properties under a franchise or international flag.

Path to Partnership

Six phases, one point of contact.

01

Pre-Engagement

Initial onboarding questionnaire and property review.

02

Concept & Business Analysis

Positioning, feasibility, and commercial terms.

03

Technical & Project Assistance

Design, systems, and pre-opening planning.

04

Pre-Opening

Hiring, training, and systems go-live.

05

Management

Day-to-day operations under the management agreement.

06

Sales & Marketing

Ongoing distribution, revenue management, and brand growth.

Leadership & Governance

The team behind the operation.

BS

Bayu Sarwono

Chairman

Monash-trained in finance; former JANA Investment Advisers ($1.3T AUM); founded Samsara Ubud (2017) and Samsara Samudra; Deputy Chairman, Gianyar Chamber of Commerce.

PT

Paulus "Poly" Tuasuun

Chief Executive Officer

26+ years in hospitality operations including Hyatt, Meliá, and Hard Rock Hotels; led Samsara Ubud through its pandemic-era turnaround to Michelin Key recognition in 2025 and 2026.

IW

I.G.N. Wiadnyana

Director of Finance

25+ years in financial management, cost control, and accounting operations across the hospitality sector.

FM

Febi Mahardinata

Director of Revenue & Marketing

15+ years in revenue management, data-driven forecasting, and digital marketing/e-commerce strategy.

IS

Iwan Sutrisno

Corporate Executive Chef

Culinary leadership spanning Western, French, Mediterranean, and Pan-Asian cuisine, with multiple pre-opening concept launches.

Press

Bascara Hospitality is launched.

Our official launch announcement, in English and Bahasa Indonesia — the story of how a Michelin Key operating team became Indonesia's home-grown hospitality management company.

1 November 2026 · Press Release

Bascara Hospitality Launches as Indonesia's Home-Grown Hospitality Management Company

New operator built on Samsara Ubud's back-to-back Michelin Key recognition brings international discipline and Indonesian soul to a growing portfolio of distinctive properties.

Ready to Talk?

Tell us about your property.

Send a short inquiry — your property, its location, and a line or two about what you're looking for. Someone from the Bascara team will follow up personally, and nothing here is a commitment.