Bascara Hospitality

Quiet luxury,
Indonesian soul.

Kemewahan yang tenang, jiwa Indonesia.

Bascara Hospitality is the top affordable luxury operator in Indonesia — a seasoned hospitality and finance team running boutique resorts and liveaboards from Bali outward, built on the Sanskrit word Bhaskara, meaning light.

Learn About Bascara
2
Properties in operation
4
Properties in the pipeline
10yr
Typical management term
Recognition
Samsara Ubud — MICHELIN Key 2025 & 2026 Samsara Ubud — TripAdvisor Top 25 Boutique Hotels in Asia 2024 Samsara Samudra — Robb Report Indonesia 2024, Best Luxury Yacht
Who We Are

Named for light — built for the long term.

"Bascara" takes its name from the Sanskrit Bhaskara, meaning light. It's a fitting name for an operator that took shape inside a working resort rather than a boardroom: Bascara Hospitality is backed by a seasoned team spanning hospitality operations, finance, and marine services, with a track record already proven at Samsara Ubud and Samsara Samudra.

Q

Quality

Every guest touchpoint held to a standard worth the rate we charge for it.

I

Integrity

Transparent reporting and straight dealing with owners, guests, and staff alike.

I

Innovation

Revenue management and guest experience that move with the market, not behind it.

S

Sustainability

Operating decisions made with the land, the community, and the long hold in mind.

T

Transformation

Turning underperforming or unopened properties into properties worth talking about.

What We Do Differently

Five reasons owners choose Bascara.

Proven Track Record & Extended Networks

A leadership team that has already taken a property from pandemic-era restructuring to back-to-back Michelin Key recognition in 2025 and 2026.

Commitment to Quality

Institutional reporting, revenue management, and financial rigor from a seasoned operating team.

Personalized Service

Every mandate handled directly by the leadership team — no layer of remote brand-standard bureaucracy.

Innovative Minds

Data-driven revenue management and digital-first distribution from day one.

Local-Born Global Mindset

Indonesian hospitality instincts, benchmarked against international full-service operator standards.

Portfolio & Pipeline

Existing portfolio.

Two live properties, operating today under Bascara's hospitality and finance discipline.

Flagship
Ubud, Bali

Samsara Ubud

17 pool villas · est. 2017 · "Disconnect to Reconnect"

A boutique wellness resort that restructured through the pandemic to become one of Indonesia's inaugural Michelin Key recipients — and has now held the recognition two years running.

MICHELIN Key · 2025 & 2026 TripAdvisor Top 25 Boutique Hotels in Asia 2024
Liveaboard

Samsara Samudra

42m phinisi · 6 cabins · up to 12 guests · launched 2022

A luxury phinisi liveaboard cruising Komodo, the Spice Islands, and Raja Ampat.

Robb Report Indonesia 2024 · Best Luxury Yacht

Pipeline.

Mandates in active discussion.

Sumba Island, NTT

Anjiwa Sumba

Equine therapy wellness resort

Asia's first resort with equine therapy as its primary identity, on a 22-hectare beachfront landholding.

Rote Island, NTT

Rote Island Resort

Private-island resort concept

An emerging private-island opportunity in one of eastern Indonesia's most understated destinations.

Sanur, Bali

Sanur Boutique Hotel

Coastal boutique hotel repositioning

A coastal property repositioning toward Bascara's affordable-luxury standard.

New build · launching 2027

Samsara Samudra II

40m phinisi · 4 cabins · VVIP-compliant

A second liveaboard extending the Samsara Samudra experience.

Scope of Services

What a Bascara mandate covers.

Full operational management, benchmarked against international full-service operator terms — base fee 2.5–3.5% of gross operating revenue, incentive fee 8–10% of GOP, 10-year term with a 5-year renewal, no separate brand-royalty layer.

Pre-Opening & Technical Services

Design review, systems selection, and pre-opening budgeting before a single guest arrives.

Revenue Management & Distribution

Rate strategy, OTA and channel management, and demand forecasting.

Sales & Marketing

Brand positioning, digital marketing, and direct booking growth.

Financial Management & Reporting

Monthly financials, annual budgets, and owner reporting to institutional standard.

HR & Training

Recruitment, SOPs, and service-standard training for the on-property team.

Owner Relations & Asset Optimization

A single point of accountability for the owner, from opening through stabilized operations.

Path to Partnership

Six phases, one point of contact.

01

Pre-Engagement

Initial onboarding questionnaire and property review.

02

Concept & Business Analysis

Positioning, feasibility, and commercial terms.

03

Technical & Project Assistance

Design, systems, and pre-opening planning.

04

Pre-Opening

Hiring, training, and systems go-live.

05

Management

Day-to-day operations under the management agreement.

06

Sales & Marketing

Ongoing distribution, revenue management, and brand growth.

Leadership & Governance

The team behind the operation.

BS

Bayu Sarwono

Founder

Monash-trained in finance; former JANA Investment Advisers ($1.3T AUM); founded Samsara Ubud (2017) and Samsara Samudra; Deputy Chairman, Gianyar Chamber of Commerce.

PT

Paulus "Poly" Tuasuun

General Manager

26+ years in hospitality operations including Hyatt, Meliá, and Hard Rock Hotels; led Samsara Ubud through its pandemic-era turnaround to Michelin Key recognition in 2025 and 2026.

IW

I.G.N. Wiadnyana

Finance & Accounting

25+ years in financial management, cost control, and accounting operations across the hospitality sector.

FM

Febi Mahardinata

Revenue & Digital Marketing

15+ years in revenue management, data-driven forecasting, and digital marketing/e-commerce strategy.

IS

Iwan Sutrisno

Executive Chef

Culinary leadership spanning Western, French, Mediterranean, and Pan-Asian cuisine, with multiple pre-opening concept launches.

Ready to Talk?

Tell us about your property.

Send a short inquiry — your property, its location, and a line or two about what you're looking for. Someone from the Bascara team will follow up personally, and nothing here is a commitment.